To start at square one, property owners should care about making apartments smart because the embedded tech connectivity revolution has become the status quo.
At the current phase of the connected home movement, resident access to an all-in-one suite of smart devices is considered less of a luxury amenity and more of a "make or break factor" for many modern apartment searches.
In a recent survey, 86% of millennials responded that they would pay more in monthly rent for a unit with automated or remotely controlled devices.
At the end of the day, attracting reliable, high-quality residents who understand the value of smart devices becomes a win-win for your property.